In September 2023, JW Anderson unveiled their highly-anticipated campaign for The Corner Bag, featuring Charli XCX, captured through the lens of David Sims.

The bag, first presented in February 2023 during the brand’s Women’s Autumn Winter 2023 show, features a soft trapeze form with rounded edges and a unique pinch detail using the brand’s signature chain link motif.

SHOP THE CORNER BAG

Realised in smooth calf leather, the Corner Bag is available in black, and additional two-tone colourways including champagne and black or khaki and navy. A further iteration is introduced in a natural hued cotton canvas with leather trim.
SHOP THE CORNER BAG

STILLS:

Photography David Sims / @DavidSimsOfficial

Creative direction Jonathan Anderson / @Jonathan.Anderson 

Styling Benjamin Bruno / @BenjaminBruno_ 

Hair Duffy / @Duffy_Duffy 

Make up Lucia Pieroni / @Lucia_Pieroni 

Nails Ama Quashie / @AmaQuashie 

Production Holmes Production / @HolmesProduction 

Set Design Poppy Bartlett / @PoppyBartlettStudio 
 

VIDEO:

Director David Sims / @DavidSimsOfficial

Director of Photography Victor De Halleux / @Victor.Dehalleux

Creative direction Jonathan Anderson / @Jonathan.Anderson 

Styling Benjamin Bruno / @BenjaminBruno_ 

Hair Duffy / @Duffy_Duffy 

Make up Lucia Pieroni / @Lucia_Pieroni 

Nails Ama Quashie / @AmaQuashie 

Production Holmes Production / @HolmesProduction 

Set Design Poppy Bartlett / @PoppyBartlettStudio 

Edit Louis Hvejsel Bork Vast Studio / @louishvejselbork @vaststudio_

Colourist Simona Cristea @ Coffee & TV / @simona_colour @candtvstudio 

Music OIi Burslem / @oliburslem