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JW ANDERSON announces the
Loafer Bag Campaign featuring
singer-songwriter Mel C.
The Loafer Bag... crafted in Italy in soft suede
and smooth leather fabrications. Every detail is considered, derived from the shoe itself. Elevated in craft yet anchored in functionality.
Pieces include knitwear spun from the finest yarns, Japanese-crafted denim developed with expert makers, foldover trousers inspired by archival designs, crafted in Donegal tweed and finest Locharron pure new wool tartan and stick chairs handmade in England, extending the language of craftsmanship. Heritage imagined through a contemporary lens.
The campaign embodies JW ANDERSON’s ongoing dialogue of heritage and innovation, a world where fashion, objects and art converge.
Creative Direction Jonathan Anderson
Styling Benjamin Bruno
Photography Heikki Kaski
Set Design Hella Keck
Make-Up Phoebe Alana Brown
Hair Karim Belghiran